News Briefs
- 12/18/2023
Cetaphil’s first global activation calls for the ‘Ultimate Stress Test’
Cetaphil previously announced its first global activation that will span across 15 markets and call on consumers to put their skin through the “Ultimate Stress Test.”
With the help of influencers from across the globe who will serve as their “Faces of Cetaphil,” they also will act as correspondents for the brand during Fashion Week.
In addition, as part of its “We Do Skin, You Do Fashion” annual campaign, the brand’s correspondents will share behind-the-scenes looks at what sensitive skin goes through during Fashion Week, the company said.
For a chance to attend Fashion Week, Cetaphil is calling on consumers to share how they’d get ready for 48 hours of fashion on Instagram and TikTok.
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