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News Briefs

  • 12/19/2023

    Wonderbelly adds Tropical Fruit flavor to antacid portfolio

    wonderbelly tropical fruit

    There’s a new Wonderbelly antacid flavor hitting shelves—tropical fruit. 

    The fifth flavor in its portfolio lineup contains notes of pineapple, mango and tropical citrus. 

    Made to provide fast heartburn relief, the product uses calcium carbonate, is Clean Label Project-Certified, Non-GMO Project Verified and works to help relieve heartburn, acid indigestion, sour stomach and upset stomach, the brand said. 

    Consumers can find Wonderbelly’s new tropical flavor at Target. 

  • 12/19/2023

    Cetaphil’s first global activation calls for the ‘Ultimate Stress Test’


    Cetaphil previously announced its first global activation that will span across 15 markets and call on consumers to put their skin through the “Ultimate Stress Test.”

    With the help of influencers from across the globe who will serve as their “Faces of Cetaphil,” they also will act as correspondents for the brand during Fashion Week.

    In addition, as part of its “We Do Skin, You Do Fashion” annual campaign, the brand’s correspondents will share behind-the-scenes looks at what sensitive skin goes through during Fashion Week, the company said. 

    For a chance to attend Fashion Week, Cetaphil is calling on consumers to share how they’d get ready for 48 hours of fashion on Instagram and TikTok. 

  • 12/11/2023

    Perdue releases wings ready for the air fryer

    Perdue Air Fryer Crispy Wings

    Perdue is debuting at-home wings that are formulated specifically to be used in the air fryer. 

    The Air Fryer Ready Crispy Wings—available in roasted, hot n’ spicy and lemon pepper flavors—are made from chicken raised without antibiotics, hormones or steroids and fed an all-vegetarian diet, as well as raised cage free, the company said. 

    Perdue is also releasing a limited quantity of the Ultimate at Home Wing Kit, which contains a new air fryer, which will be available on Dec. 11 at 12 PM EST for $10. 

    “When ordering takeout, many of us have experienced the disappointing bite of not-so-crispy wings. Knowing 75% of households in the U.S. have air fryers, Perdue saw an opportunity to create the first of its kind chicken wing uniquely made for the air fryer, conveniently delivering the crispiest wings in just 16-18 minutes,” said Cody Walter, senior marketing manager at Perdue Foods. “To end the takeout vs. at-home wing debate, we wanted to show wing lovers the best way to wing is at home, and with an air fryer. That’s why we’re offering 100 limited release Ultimate at Home Wing Kits for less than the price of a standard takeout order, so you can skip takeout and enjoy crispy wings at home, anytime—whether it’s for football game days, upcoming family and friend gatherings, or a mealtime favorite.

    Consumers can find Perdue’s new Air Fryer Crispy Wings available for purchase at select retailers including ShopRite, Meijer, Safeway, Albertsons and Giant, as well as online. 

  • 12/7/2023

    Goldfish takes on the chip aisle with light, airy Crisps

    goldfish crisps

    Goldfish is taking on classic chips with a light and airy spin.

    New are the Goldfish Crisps, which are baked in its iconic shape, made with potato and larger than its traditional product, the company said. 

    “Goldfish Crisps are the newest addition to the Goldfish family,” said Janda Lukin, senior vice president and chief marking officer of Campbell’s Snacks. “From Mega Bites to our popular limited-time offerings, we continue to find new ways to satisfy snackers of every age. With Crisps, we are combining the crave-able qualities of chips with the iconic shape and always-baked deliciousness of Goldfish for a brand-new, irresistible and flavorful snack.”

    Available in three flavors—sour cream and onion, cheddar and salt and vinegar—the snacks will roll out to retailers in January for an SRP of $4.79. 

  • 12/6/2023

    Bliss brings beauty care products to Crunch gym goers

    bliss lemon and sage teaser

    Skin care brand Bliss is partnering with fitness chain Crunch on a partnership that will bring personal care products to gym goers at two locations. 

    The Crunch gym, located in West Hollywood: 800 Sunset Blvd, Los Angeles; and Union Square, 113 4 Ave in New York City, will feature the Lemon and Sage Body Wash, as well as lotion, shampoo and conditioner. 

    "As we embark on this transformative journey, Bliss is dedicated to reshaping the gym experience. Our vision extends beyond physical fitness; it encompasses a fusion of wellness and self-care,” said Sara Mitzner, vice president of marketing at AS Beauty Group. “Inspired by our modern spa-like origins, Bliss envisions Crunch as not only a fitness haven but also a sanctuary where members can pamper themselves post-workout. The success of this pioneering venture will pave the way for possible expansion, potentially transforming numerous Crunch locations into havens of holistic well-being.” 

    Bliss’ products are formulated without the use of parabens, phthalates and SLS or SLES, and also are clean, cruelty-free, dermatologist-tested and B Corp Certified, the brand noted. 

  • 12/6/2023

    Hy-Vee joins Iowa Total Care to provide shopping rewards for practicing healthy habits


    Iowa Total Care, a provider of Medicaid healthcare coverage in Iowa and a wholly owned subsidiary of Centene, announced that Hy-Vee has joined the My Health Pays network.

    Beginning Dec. 1, 2023, Iowa Total Care members can spend their My Health Pays rewards at all Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh stores in Iowa (in-store only). In 2022, Iowa Total Care members earned over $5.1 million in My Health Pays rewards for participating in healthy activities, including annual health risk screenings, infant, early child and adult well-care visits, flu shots and more.

    [Read more: Hy-Vee launches resource for patients with private insurance to access insulin for $35 per month]

    "Partnering with an Iowa-based company like Hy-Vee is extra special," said Mitch Wasden, president and CEO of Iowa Total Care Plan. "Encouraging members to earn rewards for healthy behaviors and promoting preventative care is the goal, and we hope the extra incentives while shopping at their local Hy-Vee will serve as an exciting added benefit." 

    Over the past several years, Iowa Total Care and Hy-Vee have partnered through the "Eating Healthy with Iowa Total Care" virtual cooking classes. New in 2023, the partnership was expanded to include four statewide Green to Go community health fairs that will grow to eight community health fairs in 2024. Since January 2023, Hy-Vee also worked alongside Iowa Total Care to distribute 42,540 pieces of fresh, free produce to more than 2,000 Iowans facing food insecurity.

    [Read more: Retailers offer updated COVID-19, flu and RSV vaccines]

    For more information on how to use your My Health Pays Rewards, members can visit My Health Pays or call Iowa Total Care member services at 1-833-404-1061. 

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