News Briefs

According to reports, actress and singer Selena Gomez is weighing in on offers to purchase her cosmetics company, Rare Beauty. 

The brand, which is valued at $2 billion, has reportedly hired financial advisors to help look at the interest from firms who are looking to potentially invest or acquire the company. 

Neither Gomez or Rare Beauty have issued statements regarding the matter. 

Cremo is rolling out a few new fragrances in its men’s body wash collection. 

Inspired by popular scents, the products are designed to cleanse and moisturize the skin, the brand shared. The new additions include: 

• Golden Amber Body Wash: This body wash features a blend of red currant and pineapple, and also contains ambergris and moss; and 
• Bergamot Black Body Wash: This body wash is made with a combination of bergamot, geranium and patchouli. 

In addition to rolling out two new scents, Cremo also is showcasing a new size in it’s men’s body wash—32-oz.—that will be available in its Italian Bergamot, Palo Santo, Bourbon Vanilla and Vintage Suede scents.

Sugarlash Society is helping consumers achieve soft and fluffy lash looks at home with its new Cat Eye Starter Kit.

Featuring an applicator, lash glue and a sealer to help keep the lashes in place, the kit’s lash clusters are on a clear band that looks to blend seamlessly into natural lashes, the company said. 

In addition, the lash glue is latex-free and the sealer is fragrance-free. 

Retailing for $48, Sugarlash Society’s Cat Eye Starter Kit is available for purchase online. 

Ritual is rolling out its new Stress Relief product, which it says features BioSeries technology to help support the body’s natural cortisol response.

Other notable ingredients in the supplement include Shoden Ashwagandha, Sunthranine L-Theanine and Saffron to help reduce stress, offer a non-drowsy sense of calm and promote a positive mood, the brand said. 

Featuring a citrus essence, Ritual’s new Stress Relief product contains 30 servings and retails for $54 per bottle. 

Ritz is adding two new flavors to its Toasted Chips line of snacks—sweet habanero and honey BBQ. 

The new flavors are making their debut alongside the brand sharing that is also has been named an official sponsor of the 2024 NCAA Men’s and Women’s tournaments. 

“We are putting all our chips on the NCAA March Madness tournament this year, and we’re thrilled to be back for our second year to share two, delicious new Toasted Chips flavors,” said Jennifer Sobolewski, Ritz Toasted Chips senior brand manager.

As a sponsor for the tournament, Ritz will hold sweepstakes, fan activations and is working with Isaiah Thomas, a two-time All-Star and several other NCAA athlete ambassadors.

“These flavors will spice up your game-watching experience whether you’re viewing the game at home or a friend's, casually snacking while checking your tournament brackets online, or even celebrating with us at Fan Fest in Phoenix, Arizona,” said Alex Neufeld, Ritz senior associate brand manager.

Consumers can find Ritz Toasted Chips in sweet habanero and honey bbq at retailers nationwide with an SRP of $3.99.

Walmart is building upon its AR-enabled technology, which helps shoppers see how items might look in real life before purchasing. 

The retailer is enhancing its Beauty Virtual Try-On feature to include hair color products, allowing customers to easily experiment with various color cosmetics and hair shades in real-time before hitting the buy button.  

Focusing on offering personalized experiences, users can search for their perfect match and make their purchase easily through the digital platform, the company said. 

Nearly 500 hair color products from such brands as Madison Reed, Revlon and Wella are available on Walmart’s iOS app, and the retailer has plans to add more brands in the future. 

Aside from hair colors, the experience also features products from such brands as e.l.f. Cosmetics, NYX Professional Makeup, Black Radiance and wet n wild, among others.