News Briefs

Q-tips is broadening its portfolio following the launch of its Super Jumbo Cotton Balls. 

The cotton balls are made with 100% cotton, gentle on the skin and highly absorbent, the brand shared. 

The Super Jumbo Cotton Balls can be utilized for everyday beauty routines, such as eye makeup remover, nail polish remover or the application of skin care products. 

Shoppers can now find the product available for purchase at Walmart and Target.  

Stouffer’s is broadening its reach beyond the frozen aisle with a new pantry staple—boxed macaroni and cheese. 

The Supreme Shells and Cheese line is available in cheddar cheese and three cheese options, which can be cooked on the stovetop in just ten minutes with no additional ingredients required. 

"Americans love their mac and cheese, and so do we! We saw an opportunity to expand beyond our fan-favorite frozen options by introducing Stouffer’s Supreme Shells & Cheese to provide a more cheese forward flavor experience than what's currently available in the aisle," said Megan McLaughlin, senior brand manager for Stouffer’s. "We can't wait for shoppers to try this new product and taste the supreme difference."

Stouffer’s Supreme Shells & Cheese is available on Amazon and national retailers for an SRP of $3.99 per box. 

Milani Cosmetics is showcasing a new soft shimmer-to-showstopping sequin lipstick. 

The brand’s new Stay Put Liquid Lip Shimmer Lipstick features a lightweight formula that glistens at the first swipe and then transforms into a high sparkle when lips are pressed and rubbed together. 

The formula contains black rose oil and it does not crack or cake on the lips, per the brand. 

Available in three shades—chin chin, salud and cheers—Milani Cosmetics’ Stay Put Liquid Lip Shimmer Lipstick is available in individual shades for $15.99 or in the Glisten & Glow Trio Kit for $40. 

Hum Nutrition’s Flatter Me supplement family is growing following the launch of Flatter Me Plus. 

Designed to tackle bloating in just 30 minutes, the product aims to boost gut and health regularity and contains a blend of digestive enzymes, prebiotics and probiotics, per the brand. 

Flatter Me Plus works with 18 full-spectrum enzymes that break down food to aid in supporting healthy digestion and reduce bloating. 

Retailing for $33, Hum Nutrition’s Flatter Me Plus is available for purchase online. 

Native is celebrating the upcoming fall season with a collection of products inspired by the scents at a local market. 

Available in shampoo, conditioner, body wash, deodorant, face cleanser, 2-in-1 shampoo and conditioner, whole body deodorant cream and spray, and hand and body lotion, the collection includes: 

• Toasted Vanilla & Honey: Features notes of sugar, lemon, coconut and vanilla; 
• Honeycrisp & Cider: Contains a mix of yuzu, ginger and apple notes; 
• Autumn Air & Amber: Features a blend of orange, cinnamon and amber notes; and 
• Apple Butter & Strudel: Contains a blend of apple, strawberry, pineapple and green floral scents. 

Native’s Fall Market collection is available for purchase online, as well as at Target and Walmart. 

New from Ritual is its Fertility Support product, which is a 3-in-1 supplement formulated to help support conception outcomes. 

Created in partnership with OB/GYNs, fertility specialists and three medical practitioners on Ritual’s Scientific Advisory Board, the product contains 200 mg of CoQ10 to aid in supporting follicular health and cellular energy production, the company noted. 

In addition, it also looks to help ovarian health with its 1.2 g of N-acetylcysteine and ovulation support with 4 g of Myo-inositol. 

Featuring a light lemon flavor, the product is a drink mix that can be taken twice a daily—once in the morning and once at night, per the brand. 

Retailing for $99 per canister, Ritual’s Fertility Support is available for purchase online.