Alexa Chung named spokesperson for L'Oréal Professionnel

L'Oréal Professionnel made a huge announcement with followers on social media. The hair care line revealed that it signed British writer and designer Alexa Chung to be the face of its Color Me French Parisian Nudes hair color collection and the Pro Fiber line.

New York City-based company shared the news by writing in an Instagram: “We are very happy to introduce @alexachung as our new L’Oréal Professionnel muse!” In another post, the company said, “Color Me French - Parisian Nudes technique is based on the combination of two shades for natural-looking, multidimensional, wearable and elegant color result!”

“A fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung is one of the most recognizable style icons of her generation. She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with L’Oréal Professionnel’s fashion and Parisian anchorage,” the brand said in a statement to WWD.

Alexa also shared the news with her followers on social media by posting the first picture of her campaign with the caption, “Woop woop! Very happy to be joining the @lorealpro family this year. Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection.”