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BodyArmor SuperDrink taps Ray Rice as partner, investor

10/8/2012

LOS ANGELES — BodyArmor SuperDrink announced that a National Football League star has joined its roster as a partner and investor.


Baltimore Ravens running back Ray Rice will engage in events, promotions, product testing and campaigns both regionally and nationally on behalf of BodyArmor SuperDrink, a line of nutrient enhanced sports drinks. Rice joins gridiron football stars Rob Gronkowski, LeSean McCoy, and Jason Pierre-Paul, as well as rookie baseball phenom Mike Trout.


"Ray is considered elite because he never settles for anything less than super and continues to prove he is one of the top running backs in football," BodyArmor SuperDrink founder and CEO Lance Collins said. "Ray's game is multifaceted as he excels in all areas when on the field, just as BodyArmor SuperDrink is multifaceted and delivers all of the nutrition and hydration benefits that today's athlete needs."

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