DenTek promotes National Fresh Breath Day

MARYVILLE, Tenn. — In honor of National Fresh Breath Day on Thursday, DenTek’s Orabrush mascot Morgan the Tongue offered fresh-breath advice on social media, while his friends — the dancing tongues — performed and dispensed samples in New York City.

Bad breath is a bigger turn off than non-stop talkers, unstylish dressing or being shy, according to a nationwide survey by DenTek and Bryant Research.

But the Orabrush tongue cleaner is out to change that, as 90% of bad breath originates from tongue bacteria, the company said. The product cleans the crevices of the tongue, loosening and removing bacteria.

“We really wanted to educate our consumers about the importance of fresh breath on your overall oral health, but in an untraditional way — something to really grab their attention and our friends, the dancing tongues do just that,” Rachel Scharfman, brand director at DenTek, said. “Beyond the physical, there are a lot of oral health concerns, including gum disease and bacteria that come from not having a healthy mouth, and it is our job as the #1 tongue-cleaning brand to help the world have fresher breath and improve their up-close confidence.”