Hallmark introduces Signature Gift Wrap

Due to the popularity of the Hallmark Signature Collection card line, Hallmark is introducing Hallmark Signature Gift Wrap. The new line began rollout to the drug channel in February and will continue to introduce line extensions throughout 2015.

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Much like Hallmark Signature Collection cards, Hallmark Signature Gift Wrap features on-trend, one-of-a-kind designs and unique attachments that will catch shoppers’ eyes. The new gift wrap, which includes premium gift bags and tissue paper, is available to help consumers celebrate a variety of occasions and relationships, including general celebration, baby and wedding. Retail prices range from $2.49 to $8.99.