Mom entrepreneur supports breastfeeding with new energy bar option

Launching into more than 300 Walmart locations in January, the Boobie Bar origin story is reminiscent of the popular Airborne immune boosting supplements.

Mom entrepreneur, founder and Boobie Bar CEO Wendy Colson identified an unmet need in the market – new moms looking for an energy booster that helps support breastfeeding – and went to work formulating a solution. But in addition to being a mom, Colson adds some health practitioner credibility to the product line with more than two decades of experience as a registered nurse and board-certified lactation consultant.

[quote-from-article] “Moms are the busiest people on the planet,” Colson said. “They want new, innovative ways for wellness.” With that in mind, Colson is already exploring line extensions that will expand the brand appeal to all moms, she said.

Headquartered in Encinatas, Calif., the Boobie Bars are formulated with turmeric, which offers breast tissue support when lactating to aid flow; moringa, a powerful plant rich with potassium; coconut oil, which derives its “good fat” from lauric acid, an anti-microbial also found in breast milk; and organic shatavari, which supports the reproductive system.

Boobie Bars got their start in 2011 when Colson hosted a free community breastfeeding support group called Milk & Cookies. It was there a new busy mom asked what she could eat on the go that would support her as a nursing mom. There was nothing to recommend, so Colson formulated the first lactation-support bar to hit the market.