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10/07/2021

Nissin Foods mashes up stir fry-style noodles, rice

Cup Noodles Stir Fry Rice with Noodles is available in Japanese Teriyaki Chicken, Korean Spicy Beef and Thai Yellow Curry varieties.
a can of food

Nissin is growing its offerings.

The Gardena, Calif.-based company, known best for its Cup Noodles, is launching its latest product — Cup Noodles Stir Fry Rice with Noodles.

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Created to marry bite-sized stir fry-style noodles with rice and other Asian takeout flavors, this new launch comes ready to enjoy in an easy-to-prep cup.

“To celebrate Cup Noodles’ 50th anniversary this year, we’re paying homage to our founder Momofuku Ando’s spirit of innovation by boldly going where no Cup Noodles has gone before — stir fry rice with noodles,” Jaclyn Park, the vice president of marketing at Nissin Foods USA said. “You heard it here first - we're no longer just a noodle company. Some may think we’ve gone too far, but mark our words — rice and noodles were just meant to be together.”

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Available in three varieties — Japanese Teriyaki Chicken, Korean Spicy Beef and Thai Yellow Curry — the meal is ready within minutes with just a splash of water in the microwave, the company said.

Currently, Cup Noodles Stir Fry Rice with Noodles can be found in the ramen aisle at select Walmart stores.

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