Simply Better Brands, a growing wellness company in the clean ingredient plant, food and beauty space, announced a distribution expansion milestone for its No BS Skincare brand, launching into 4,450 Walgreens stores across the United States. The launch is set to take place the last week of October. The move further solidifies No BS Skincare's commitment to providing high quality, clean and potent products to a wider audience, the company said.
No BS Skincare has garnered recognition for its dedication to transparency and authenticity in a complex industry often characterized by exaggerated claims and harmful/toxic ingredients included in formulations. The No BS Skincare's mission to simplify skincare and deliver products that truly work without any of the BS (bad stuff) has resonated with consumers, leading to rapid growth and a loyal customer base.
[Read more: No B.S. Skin Care partners with Sarah Hyland]
CEO Diana Briceno expressed her excitement about the upcoming Walgreens launch, stating, "As clean skincare is growing at a rate of the category, we are seeing retailers refresh their assortment. This new expansion is a significant milestone for No BS Skincare and a testament to our dedication to making clean and effective skincare accessible to all. By joining forces with Walgreens, we continue our retailer expansion journey, adding to our successful partnerships with CVS, Newslink, and BJ's Wholesale Club. We are confident that this strategic collaboration will allow us to reach even more consumers who seek clean and reliable skincare solutions."
As part of the anticipated Walgreens launch, No BS Skincare will offer a selection of 6 top sellers to Walgreens customers and skincare enthusiasts alike, including the recently launched Intensive Overnight Pimple Patches that flatten pimples with the power of calamine and salicylic acid. Another of the products to be featured is No B.S.' best-selling Caffeine Eye Cream enriched with hyaluronic acid, quinoa extract and squalane.
[Read more: Redefining the future of skin care]
No BS Skincare is dedicated to maintaining its commitment to deliver products that are cruelty-free, honest, accessible and potent, all while using clean ingredients and none of the toxic additives, the brand noted.
For more information about No BS Skincare and its products, please visit www.livenobs.com. Customers can also find No BS Skincare products at Walgreens stores nationwide in the United States starting October 2023.