Nubu’s nut butter bites rethink snacking

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Nubu’s nut butter bites rethink snacking

By Gisselle Gaitan - 05/28/2020

Mount Franklin Foods is looking to bring a new snacking option to shelves via its Nubu brand.

The El Paso, Texas-based company is rolling out its new nut butter bites, which combines nuts with 100% natural peanut butter in a poppable form.

“People love to snack. In fact, 50% snack once or twice daily. Many turn to nuts because they are healthy, crunchy and easy to take along. Nut butters are equally delicious and satisfying,” Dawn Sykora, the VP of marketing at Mount Franklin Foods said. “Nubu combines the best of both snacks by using nuts and nut butter in a mess-free, bite-size treat that can be enjoyed anywhere.”

Available in a variety of options, the brand’s launches include:  

  • Nut Butter Bites with Cashews, which contain the flavors of peanut butter and cashews, with a subtle creaminess;
  • Nut Butter Bites with Peanuts, which has a peanut butter base and added peanuts; and
  • Nut Butter Bites with Pecans, which features the buttery flavor of pecans.

“People are looking for snacks with clean and simple ingredients to keep them satisfied, but they don't want to sacrifice taste,” Sykora said. “Nubu is a delicious treat for mindful eaters and fits into the smart choices that many of us seek.”

Free of artificial colors and flavors, Nubu’s nut butter bites also are free of gluten and preservatives, as well as vegan friendly, the company said.

Packaged in shareable pouches that come in 5-oz. and 6-oz. sizes, Nubu’s latest launch can be found at mass merchants and grocery stores nationwide as well as online.