Obagi’s Clinical line debuts at Target.com

Obagi, a line known for its science-based skin care products, is growing its online distribution. The Long Beach, Calif.-based company’s Clinical line is now available on Target.com.

“Our mission at Obagi is to promote skin health and provide effective skincare solutions for every step of a consumer’s skin care journey. When we launched the Obagi Clinical line nearly 3 years ago, it was our first time selling directly outside of the physician’s practice,” Jaime Castle, Obagi president said. “Our goal was to bring the expertise we’ve developed over the last 30 years to consumers who aren’t ready to visit a skin health professional.”

Featuring dermatologist-tested and technologically advanced formulas, Obagi Clinical products look to address environmental and age-related skin care concerns that help users achieve a youthful and radiant complexion, the company said.

Ingredients found in its products include vitamin C, arbutin, retinol and kinetin.

“As we grow the Obagi Clinical portfolio, we wanted to work with retail partners who shared our vision for creating the future of skin health and our values of diversity and inclusion. We are excited to launch Obagi Clinical with Target on Target.com, as we believe there is an opportunity to bring this solutions-based, science-backed skincare line to the consumers who expect more from their skincare,” Castle said. “The line is formulated with advanced ingredients to address age-related skin concerns. Most importantly, the line is designed for and tested on all skin types and tones, something we are looking forward to working with Target to become more of an industry standard rather than the exception.”

Consumers can find Obagi Clinical under the premium skin care category at Target.com.