Olay launches Indulgent Moisture Body Wash

New from Olay is the Indulgent Moisture Body Wash collection. 

The body wash is made with a proprietary multi-layer formula that includes moisturizers and vitamin B3, which are designed to hydrate the skin. 

“Olay’s Indulgent Moisture Body Wash was designed with our latest body wash technology to not only provide women with cleansing and skincare benefits, but a luxurious, sensorial experience that boosts her confidence and sets the tone for how she shows up every day,” said Dr. Maiysha Jones, principal scientist, North America personal care at Procter & Gamble. "The innovative, dual-phased formula allows for the optimal performance of each ingredient, ensuring an unforgettable shower experience.”

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The products featuring a thick texture and comes in five fragrances—rose and cherry crème, Caribbean guava and coconut oil, elderberry and almond cream, moonflower and neroli oil, and mango butter and vanilla orchid. 

“A shower should be more than just a place to get clean. For many women, it’s an escape from life’s stressors, a place to process various emotions, and a respite from the ups and downs of daily life,” said Kate DiCarlo, senior communications director, personal care portfolio, Procter & Gamble. “Our new Indulgent Moisture Body Wash was designed with the idea that our shower routines can be transformative—mentally, physically & emotionally—delivering healthy, glowing skin to help you shine with confidence from the inside out.”

Retailing for $12.99 each, Olay’s new Indulgent Moisture Body Wash is available for purchase at major retailers nationwide.