Scope Eyecare, the parent company of Optase, is entering a brand-new market and reaching a wider range of consumers in the process.
The company announced that its Optase dry eye products would now be available at H-E-B.
Products that the retailer will carry include those that look to alleviate dry eye symptoms of redness, irritation and inflammation through the brand’s “Heat, Cleanser, Hydrate,” regimen, the company said.
To follow this process, consumers begin with the Optase Moist Heat Mask, which aims to provide heat that tackles both the symptoms and causes of dry eye. When it comes to cleansing, the brand’s preservative-free Tea Tree Oil Lid Wipes come to the rescue. Lastly, the Dry Eye Intense Drops provide the final steps in providing relief.
“Our goal is to raise awareness of eye health so that proper eye care becomes second nature. With Optase products coming to H-E-B, we're a big step closer to that goal,” Scope Eyecare marketing director Paul O'Reilly said. “We're proud that the Optase brand is now offered by H-E-B, known for its commitment to quality, innovation and the needs of its local communities.”