Organic India expands Tulsi Tea line
Organic India’s Tulsi Tea line is expanding with the launch of a new flavor — Tulsi Sweet Rose, Assam Black Tea.
“We are proud of our long-standing fair trade partnerships with more than 2,500 small family farmers in India, many of whom cultivate organic Tulsi as a direct result of working with Organic India,” said Kat Wiranowski, director of marketing. “By working directly with farmers, who maintain ownership of their land and choose to continue to partner with us, we’ve been able to source high-quality organic and regeneratively grown herbs while contributing to the expansion of these practices. Cultivating Tulsi, along with other herbs, benefits farmers by helping to protect their land and livelihoods, while also benefiting local communities, global consumers and the planet.”
[Read more: Consumers seek beverages with health benefits that go beyond hydration]
Featuring Tulsi Sweet Rose paired with Assam Black Tea for a caffeinated blend with bioactive botanicals, the new addition also contains antioxidants to help fight free radicals and protect cells from oxidative damage and aids in providing cognitive clarity, the company said.
“Commonly referred to as Holy Basil, Tulsi has been revered in India for centuries for its power to promote balance throughout the entire body. Tulsi warms the circulatory system and respiratory tract, providing a soothing and nourishing quality; while simultaneously relieving daily stress thanks to its adaptogenic attributes,” explains herbalist and Organic India USA’s Director of Education Emily Schaefgen. “When this potent adaptogen is combined with Organic and Fairtrade Assam Black Tea, it helps prevent the jitters and burnout usually associated with caffeine, while supporting sustained energy levels."
[Read more: Mars Food to acquire Tasty Bite parent company]
The Tulsi Sweet Rose, Assam Black Tea has an MSRP of $5.69 for an 18-count box and will be on shelves in select natural grocery retailers, as well as Amazon and online.