WHIPPANY, N.J.— Bayer last week announced its decision to reformulate certain Alka-Seltzer effervescent products to remove the pain reliever, and related indications, in order to focus exclusively on occasional heartburn and upset stomach relief.
"The reformulation is based on the consumer trend moving toward single indication products [treating] upset stomach and heartburn," Andre Schmidt, U.S. medical affairs VP for Bayer Consumer Health, told Drug Store News, and not over any concerns of safety, he added.