2-in-3 adults supplement for better nutrition, CRN says

10/23/2015


WASHINGTON — A majority of U.S. adults — 68% — take dietary supplements and consumer confidence remains high, with 84% of U.S. adults expressing overall confidence in the safety, quality and effectiveness of dietary supplements, according to the results of the newest survey commissioned by the Council for Responsible Nutrition.


 


The 2015 CRN Consumer Survey on Dietary Supplements, conducted by Ipsos Public Affairs, found that when it comes to safety and effectiveness of specific dietary supplement categories, Americans have the most confidence in the “Vitamins & Minerals” category (85%).


 


The survey also found that the vitamins and minerals category also has the highest usage compared to other categories. Between 2014 and 2015, usage of vitamins and minerals and specialty supplements remained consistent, whereas usage of herbals and botanicals and sports Nutrition and weight management grew by 5% or more in 2015. 


 


Also consistent with years past is the popularity of the multivitamin, which has the highest percentage of usage among supplement users, both male (79%) and female (77%), followed by vitamin D, vitamin C and calcium, three nutrients that government reports have identified as shortfall nutrients. 


 

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