Bausch + Lomb intros new multivitamin

ROCHESTER, N.Y. — It’s already one of the better selling vitamins on the shelf with $135.1 million in sales on 19.6% growth across total U.S. multi-outlets, according to IRI for the 52 weeks ended May 15. But not a company to rest on its laurels, Bausch + Lomb introduced a new and improved PreserVision AREDS 2 Formula + Multivitamin.

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The 2-in-1 formula reduces the number of pills taken each day and is the first leading brand to combine the National Eye Institute recommended AREDS 2 nutrient formula with other essential vitamins and minerals typically found in daily multivitamins, the company reported.