CRN's Supplement OWL recognized by ASAE with industry award

WASHINGTON —  The Council for Responsible Nutrition on Wednesday announced that the Supplement OWL (Online Wellness Library), the dietary supplement product registry, is the recipient of a 2017 Power of A Silver Award.

The Power of A Awards, presented by the American Society of Association Executives, showcases association initiatives that leverage their resources to solve problems, advance industry and professional performance, kick-start innovation and improve world conditions.

“We thank ASAE for honoring the Supplement OWL with a Silver Award,” stated Steve Mister, president and CEO, CRN. “This award is something the entire industry can be proud of, as the registry is the product of our collective collaboration and desire to improve ourselves from within. Proactive, effective self-regulation deserves to be acknowledged, and we appreciate ASAE for recognizing this important, industry-wide program.”

The Supplement OWL was one of 32 Power of A Silver award winners this year, out of a total 149 submissions. Winning entries include programs from all corners of the association world, and are evaluated on reach, how the initiative embodies the power of associations, and the overall objective and outcome. The Power of A Awards were first launched by ASAE in 2009 to increase awareness about issues pertinent to associations and to spotlight the expertise and resources available for policymakers and other key audiences.  

"As the Supplement OWL gains momentum within the industry and among stakeholders, I hope this award further motivates companies to participate in the registry,” Mister said. "Despite having only just launched in April, the Supplement OWL is already being recognized for its merits and potential benefits. The OWL is still maturing, but this award speaks to its great potential and the impressive progress it has made in only a few months.”

The Supplement OWL is an industry-wide dietary supplement product registry that will help create a more accurate and complete picture of the supplement marketplace for regulators, retailers and industry. The Supplement OWL will serve as an online resource for a variety of stakeholders to identify products, their ingredients and the companies who market them, and permit registry users to examine and evaluate labels and other product information, CRN reported.

CRN has spearheaded the effort by coordinating a collection of companies who provided design and conceptual vision, providing the initial funding and project management and implementing a marketing campaign to raise awareness in the industry. Partnering with CRN, UL, a global independent safety science company, is developing and administering the registry and the technology that will drive the Supplement OWL.