First Response is new kid on prenatal gummy block

EWING TOWNSHIP, N.J. — Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.

(Click here to view the full Category Review.)



The two new vitamin SKUs — First Response Reproductive Health Multivitamin Gummies, as well as Pre-Natal and PostNatal Multivitamin Gummies — began shipping in April for a suggested retail price of $14.99. The supplements were developed in conjunction with C&D’s Vitafusion.