GSK keeps TUMS top of mind with new #TUMSworthy tour

PARSIPPANY, N.J. - GlaxoSmithKline on Tuesday created the TUMS Barbecue Pit campaign, featuring a BBQ Pitmaster Challenge and Pitmaster Expert Profile, as well as a BBQ Personality Quiz, Photo Slideshow and BBQ Adventure Map on its Facebook page. 

 

"Food lovers don't let heartburn get in the way of their favorite foods. They know that really, really good food is frankly 'TUMS-worthy,' or food so good it's worth the heartburn that might follow," stated James Masterson, senior brand manager for TUMS brand. "When their favorite foods fight back, people have long turned to TUMS antacid to go to work in seconds and provide fast heartburn relief."

 

The BBQ Pitmaster Challenge, developed by TUMS in partnership with Mike and Christine Peters, the Kansas City Barbeque Society's spokespeople, is an opportunity for food lovers to test their BBQ knowledge. One lucky grand prize winner will receive a state of the art, Extra Large Big Green Egg cooker. Ten second prize winners will be awarded 6-month memberships to the BBQ Sauce of the Month Club.

 

Additionally, TUMS is a sponsor of the Great American Cookout presented by the Kansas City Barbeque Society, helping to bring grilling demonstrations and samples to the biggest barbeque contests and food festivals in the country.

 

Beginning this July 4th weekend, the TUMS brand's iconic food characters, Taco and Meatball, will embark on the TUMSworthy Tour, a national search for "really good food." At select stops of the Great American Cookout, Taco and Meatball will join festival goers to taste-test food, interview grill masters, and award 500 blue ribbons to foods that are deemed #TUMSworthy. The road trip, which will lead Taco and Meatball to stops, including Naperville Ribfest and Best in the West Nugget Rib Cook-off, will fuel social and digital content.  Video shorts and a TUMS Tumblr page will aggregate content that celebrates American barbecue and other #TUMSworthy foods.