Hollywood elite get behind fitness water launch

LOS ANGELES — Music mogul Sean Combs and actor/producer Mark Wahlberg on Wednesday announced a joint venture with fitness and wellness water brand AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, former president of Fiji Water.  

Together they will help drive the AQUAhydrate brand and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.

Already voted BevNET's Best of 2012 award for Best Product Revamp, AQUAhydrate is a high-performance water that is formulated with performance-grade electrolytes and a higher pH level of 9+ and has caught the attention of elite athletes, active health-conscious consumers and celebrities.  

AQUAhydrate recently inked an official partnership with the Los Angeles Clippers on distribution to the team on and off the court.  

"This is a truly innovative company, and I'm thrilled to be part of it," Wahlberg said. "We all strive to do the best we can for our bodies, but sometimes schedules, stress and other factors get in the way."

"As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with," Combs added. "Partnering with AQUAhydrate and Mark is an incredible opportunity for me, and I am looking forward to making history in the process. … Together, we're going to take AQUAhydrate to the next level."