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Latest homeopathy launches drive category

With the homeopathy category continuing to grow, companies are rolling out new products to meet demands of consumers increasingly seeking alternative products. Here are a few recent additions to the category.

Boiron adds to Arnicare line
Boiron has launched Arnicare Roll-on and Arnicare Roll-on Twin Pack. The products deliver Boiron’s popular Arnicare Gel in a new no-mess application method. The Boiron Arnicare line relieves muscle pain, stiffness, swelling from injuries and bruising, the company said. The single active ingredient is Arnica montana, a mountain plant from the daisy family. It has no traditional strong medicine smell and is free of fragrances, dyes and parabens. Arnicare cools and refreshes upon contact and is residue-free, nonsticky, nongreasy and water-based, Boiron said. Roll-on products make up roughly 10% of the external analgesics category and are growing at the rate of 91% in mass market outlets, the company said, noting that its twin pack is positioned for active consumers to keep one at home and take one with them. Boiron’s Arnicare line includes creams, an ointment, oral medications and an arthritis pain formula. The line, which is scent-free, fulfills a niche for external pain relievers made from natural active ingredients.

Hyland’s launches Stress and Sleep line, adds to non-NSAID line
Hyland’s has launched the Harmony line, a collection of three products featuring all-natural active ingredients to help tackle stress, sleep struggles and associated tension and irritability that come with fatigue. The collection consists of Awaken natural fatigue relief; Calm natural relief of anxiousness, nervousness and irritability; and Rest, for occasional sleeplessness and restlessness due to stress. Hyland’s also is reintroducing ArnicAid and ArniSport, natural pain relief options the company said helps athletes recover from intense training. The natural alternatives to NSAIDs are formulated for athletes and are sold in Hyland’s on-the-go packaging for ease of use, Hyland’s said. The quick-dissolve tablets provide natural relief to the symptoms of injury and overexertion. Hyland’s ArnicAid and ArniSport leverage the equity of arnica montana, but with additional active ingredients to more fully address post-workout aches and pains, allowing the athlete to realize a more complete recovery. ArnicAid is optimized for relief of pain from injuries, which responds best to ice and rest. ArniSport is optimized for relief of pain from overexertion, which responds best to heat and movement.

Zicam extends its line of cold remedy products
Homeopathic cold remedy Zicam Wild Cherry Lozenges not only shorten colds, but they soothe sore throats and coughs, too, according to the company. Zicam said the wild cherry flavor lozenges are clinically proven to shorten a cold when taken at the first sign. Individually wrapped lozenges make it convenient to take anywhere, so the consumer can have them handy at that first sniffle, sneeze or scratchy throat. The wild cherry flavor, with cooling menthol, contains two formulations of zinc and is nondrowsy and non-habit forming.
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