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05/29/2019

Liquid I.V. launches new flavor at Costco

Wellness brand, Liquid I.V. located in El Segundo, Calif., unveiled its new flavor.

Passion Fruit, which can now be found in Costco warehouses across the nation, is available with an $8 discount until June 16 both in stores and online.

"Passion Fruit is my personal favorite," Liquid I.V. founder and chief executive officer, Brandin Cohen said. "We worked closely with our product development team who had clear objectives -- utilize clean, simple, premium ingredients that follow our scientific guidelines for maximum absorption of water in the body and tastes delicious – and wow did they do an incredible job creating something that is enjoyable for everyone. People get passionate about Passion Fruit."

As part of its mission to defeat dehydration globally, the brand donates a serving of its products to someone in need around the world with every purchase that is made, the company said.

"Something clicked for us as a business when we distilled our mission down to one clear purpose. We call it CTW or Change the World," Cohen continued to say. "Our team wants to make a positive impact on people around the world and we're not going to stop until we do."

Liquid I.V. products are carried in more than 20,000 stores across the nation, including such big-box and online retailers as Costco, Whole Foods Market, GNC, CVS Pharmacy, Albertsons, Vons and Safeway among others.
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