Manufacturers target women with latest lubricant launches

A pair of personal lubricant suppliers in the last few months have launched new products specifically designed to appeal to women.

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M.D. Science Lab in September introduced its newest advancement “created by women for women” called M.D.’s Own. In addition to serving as a lubricant, M.D.’s Own works as a moisturizer and is available in two dermatologically tested formulas — Immediate Relief and Long-Lasting Relief.

And Ansell announced in October the expansion of its popular SKYN Collection with the addition of SKYN Excite Female Stimulating Gel. According to the latest SKYN Condoms Millennial Sex Survey, millennials are avid users of lubricants, with more than 43% reported as using lubricant as part of their regular routine.

“Research has shown that female users [appreciate] the increased sensation and feel of our Excite Gel formula, as evidenced by a 94% satisfaction rate in Ansell user studies,” said Jeyan Heper, president and general manager, sexual wellness global business unit at Ansell. “By introducing condom-compatible Excite to the SKYN Collection, we are proud to continue meeting the demands of our female consumers and will continue researching and developing new products.”