Nature's Answer launches #Road2WellnessTour in support of American Cancer Society
HAUPPAUGE, N.Y. — Nature's Answer on Tuesday formed the Nature's Answer Foundation, and in partnership with the American Cancer Society, will launch its first annual #Road2WellnessTour.
"The effort to support the American Cancer Society and other initiatives, educate people about cancer prevention, and find a cure for cancer is so important to all of us at Nature's Answer," stated Frank D'Amelio, Jr., CEO Nature's Answer. "Many of us unfortunately have first-hand experience in dealing with this terrible disease. We decided to time the launch of the Nature's Answer Foundation and the cross-country tour with Breast Cancer Awareness Month, capping it off by arriving at the Making Strides walkathon in our own community."
Led by D'Amelio, along with a group of New York-based colleagues and supported by like-minded corporate sponsors, the group will ride their motorcycles more than 4,000 miles, raising money through donations from sponsors, sale of promotional items and from a portion of the total sale proceeds of Nature's Answer products during Breast Cancer Awareness Month.
The journey begins Oct. 1, in Los Angeles with stops in Phoenix, Denver, Memphis and Nashville, Tenn. and Hershey, Pa.. The tour finishes Oct. 15, 2017, in Long Island, New York, at the American Cancer Society's Making Strides Against Breast Cancer Walkathon at Jones Beach.
Along the way, D'Amelio and the team will stop at key retailers and other partners to raise awareness and donations on a local level in communities across the U.S. The tour also will feature extensive social media using #road2wellnesstour, including frequent updates and live stream coverage on Facebook (Nature's Answer); Twitter (@natures_answer); and Instagram (naturesanswer and road2wellnesstour).