COLD SPRING HARBOR, N.Y. — Cirrus Healthcare will be launching the clinically designed earplugs MigraineX, along with an app that tracks shifts in barometric pressure, a known trigger of migraines. “Weather causes migraines,” noted Lanny Lewis, SVP business development at Cirrus Healthcare, and not a lot of people know that. Cirrus is looking to change that, Lewis said. “Before the product gets to the shelf [in first quarter 2017], we’re hoping through our Google ad words, our As-Seen-On-TV [campaign] and our app, people say, ‘I’ve heard about this.’”
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As many as 81% of migraine sufferers identified weather or barometric pressure changes as a migraine trigger, noted Health Union in its Migraine in America survey released earlier this year.