One Brands intros naturally sweetened protein bars

5/25/2018
Makers of the One Bars, have launched the latest addition in the brand’s portfolio of products.

Containing just 20 grams of protein and one gram of sugar, the new One Basix Bars come in three flavors — cookie dough chocolate chunk, triple chocolate chunk and peanut butter chocolate chunk.

Sweetened with stevia, One Basix Bars are free of gluten, sugar alcohols and sucralose. The bars also are Kosher certified, the Charlotte, N.C.-based company said.

“Our founder, Ron McAfee Jr., obsessed over the perfect ingredients to create a naturally-sweetened bar without sacrificing anything One Bar stands for decadent flavors, high-quality ingredients, complete nutrition, superior texture and taste,” Peter Burns, president and chief executive officer of One Brands, said. “We're excited to offer current and new fans of One a complementary take on our current bars with no coating or sugar alcohols, but the same great signature taste.”

Each of the bars will be hitting such specialty retailers as GNC and Vitamin Shoppe and select gyms throughout the nation.

All three bars will be available between the suggested retail prices of $2.49 to $2.79. The brand also is asking consumers to share their thoughts on the product by using the #YouveFoundTheONE, #ONEBasix hashtags on social media.
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