One Brands’ new bar is for peanut butter cup lovers

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One Brands’ new bar is for peanut butter cup lovers

04/01/2019
One Brands is continuing to add to its extensive lineup of One Bar and One Basix Bars.

The Boulder, Colo.-based company announced the launch of its new peanut butter cup flavor, which joins the previously launched dark chocolate sea salt, chocolate chip cookie dough, birthday cake and maple glazed doughnut varieties among others.

In addition, each bar contains 20 g of protein and 1 g of sugar per serving, are made with gluten-free ingredients and are perfect as an on-the-go snack or pre or post workout bite, the company said.

"Chocolate peanut butter is one of the top flavors in protein bars and peanut butter cup is also one of America's favorite treat choices. As such, it made sense to expand our popular flavors with peanut butter cup," Peter Burns, the CEO of One Brands said. "We are excited to introduce this new offering to our fans and give them a new snacking option to take them from the gym to work and everywhere in between.”

Shoppers can currently find the new One peanut butter cup flavor on the company’s website or Amazon for the suggested retail price of $2.49 to $2.79. The product will launch in additional retailers in the coming months, the company said.