One Brands previews plant-based protein bars

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One Brands previews plant-based protein bars

The plant-based trend is growing, and One Brands is joining in on the growing category.

One Plant, which the brand is previewing at the Natural Products Expo East, looks to offer 12 g of protein and 1 g of sugar.

Available in two flavors — chocolate peanut butter and banana nut bread — One Plant was created in response to the underdevelopment of the plant-based category, the company said.

"The industry has been experiencing a significant demand for plant-based alternatives from consumers," Peter Burns, the CEO of One Brands said. "We have been listening to consumers who are disappointed with the taste and nutritional profile in this space. We believe it is important to listen to this feedback and transform the plant-based bar set with delicious flavor and unparalleled texture. We are thrilled to offer attendees at Expo East a sneak peek at this new offering and look forward to sharing One Plant with consumers nationwide this Fall."

In addition, the brand now aims to provide the same superior taste, texture and only 1 gram of sugar that the brand is known for, to the plant-based category, the company said.

Shoppers can expect to find One Plant on the One Brands’ website and select stores nationwide beginning in October, retailing for $2.99 each.