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Optimum Nutrition launches Trusource sports nutrition brand nationwide


DOWNERS GROVE, Ill. - Less than a year after launching its brand exclusively at Kroger stores, Optimum Nutrition's sports nutrition brand Trusource is expanding its retail presence to Target, Walgreens, Giant Eagle and HEB.

"We have received a terrific response to Trusource and that is fueling our nationwide retail expansion," stated Nabil Wanna, senior brand manager for Trusource. "We created Trusource to address an unmet need in the sports nutrition market. This is a brand for the everyday athlete, with easy-to-mix protein powders and delicious ready-to-drink products for anyone with a fitness goal."

Wanna added that Anytime Energy products will join the Trusource lineup this fall. Anytime Energy products deliver amino acids and caffeine from natural sources and are designed to help support muscle recovery, energy and focus. Trusource Anytime Energy comes in both an powder and in ready-to-drink bottles – each containing 100 milligrams of caffeine (about as much as a cup of coffee) and only 10 calories per serving.  Anytime Energy powder currently is available in orange blast, with watermelon rush available in early 2017. The ready-to-drink version currently is available in orange blast and fruit punch.

"Trusource Anytime Energy is great for those who need a boost of energy, whether to help combat mid-afternoon fatigue or to ramp-up for a workout," Wanna said. "Trusource is committed to creating great tasting nutrition products which fit easily into our increasingly busy lives."


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