Palmer’s enhances stretch mark line
E.T. Browne Drug has reformulated its line of Palmer’s Cocoa Butter and is featuring “This is Us” actress Alexandra Breckenridge as its spokesperson for its enhanced stretch mark products that became available earlier this year.
Officials at the Englewood Cliffs, N.J.-based company said the line will now include more natural and efficacious formulas. The updated range, which includes Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks, will be featured in new ads with Breckenridge.
“We decided to go natural with this product,” said Rebecca Brown, vice president of marketing at E.T. Browne. “It took us about 18 months to redevelop the line, and we think we now have a product that will be much more closely in line with the way the consumer thinks and wants. This is an iconic brand that we think we just improved.”
Brown said that for more than 40 years, Palmer’s Cocoa Butter Formula has been the trusted brand to help new and expectant mothers fight stretch marks and feel confident in their changing bodies. Palmer’s New Enhanced Stretch Mark formulas is designed improve skin elasticity and reduce the appearance of stretch marks during and after pregnancy or weight fluctuation.
Formulated with such natural ingredients as cocoa butter, vitamin E and pure oils, Palmer’s new enhanced stretch mark products are free of mineral oil, parabens, phthalates, artificial dyes and are hypoallergenic and dermatologist tested for healthy skin during pregnancy, she said.
The ad campaign began in February in print and digital properties, as well as on television and radio. The company also is offering samples at OB/GYN offices around the country.
Officials at the Englewood Cliffs, N.J.-based company said the line will now include more natural and efficacious formulas. The updated range, which includes Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks, will be featured in new ads with Breckenridge.
“We decided to go natural with this product,” said Rebecca Brown, vice president of marketing at E.T. Browne. “It took us about 18 months to redevelop the line, and we think we now have a product that will be much more closely in line with the way the consumer thinks and wants. This is an iconic brand that we think we just improved.”
Brown said that for more than 40 years, Palmer’s Cocoa Butter Formula has been the trusted brand to help new and expectant mothers fight stretch marks and feel confident in their changing bodies. Palmer’s New Enhanced Stretch Mark formulas is designed improve skin elasticity and reduce the appearance of stretch marks during and after pregnancy or weight fluctuation.
Formulated with such natural ingredients as cocoa butter, vitamin E and pure oils, Palmer’s new enhanced stretch mark products are free of mineral oil, parabens, phthalates, artificial dyes and are hypoallergenic and dermatologist tested for healthy skin during pregnancy, she said.
The ad campaign began in February in print and digital properties, as well as on television and radio. The company also is offering samples at OB/GYN offices around the country.