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P&G introduces new Clearblue Connected Ovulation Test System and app


CINCINNATI — Procter & Gamble on Tuesday unveiled its newest innovation in ovulation testing that pairs the accuracy of the Clearblue Ovulation Test, now with the convenience of an app. This new ovulation test system will help women maximize their chances of getting pregnant.

“We want to give women the tools they need to understand their fertility, and with our new Clearblue Connected Ovulation Test System and app, women can compare their cycles for a better understanding of their reproductive health, and easily share their data with their partner and healthcare professional if they wish,” stated Fiona Clancy, scientific and medical affairs director, Swiss Precision Diagnostics. “The system adapts and tracks a personal hormone profile, and accurately compares to an ultrasound.”

A recent published study found that only 9% of free apps accurately predict the best days for conception, opening a large window for error. The Clearblue Connected Ovulation Test System provides an accurate prediction of ovulation synced to a smartphone, transforming how women can manage their reproductive health. Clearblue Connected Ovulation actually adapts and tracks the user’s personal hormone profile and is the only system that typically identifies four or more best days to get pregnant, two more days than any other ovulation brand on the market. The new Clearblue Connected Ovulation gives women more flexibility and identifies more opportunities to get pregnant.

When it comes to tracking a woman’s cycle, it is not a one-size-fits-all model. The new Clearblue Connected Ovulation Test System is more accurate than calendar methods as it accurately identifies personal fertile days using a woman’s hormone data, instead of guessing from a standardized algorithm.

In addition to the science underlying the accuracy of the new system, it now allows women to interact with their fertility data in a way they are already used to doing, through their smartphone.

“Let’s be honest, the whole ‘trying to get pregnant’ thing can be super stressful,” said Brooklyn Decker, actress, entrepreneur, mother and Clearblue partner. “Timing, schedules, peak days…it’s a lot. I wanted to remove as much hassle from the process as I could. I used Clearblue ovulation, on the recommendation of a girlfriend, to help eliminate the guess work. I’m so happy that the new Clearblue Connected Ovulation Test System now exists so I can recommend it to anyone who wants to better understand their reproductive health.”

The Clearblue Connected app has many unique benefits that users can take advantage of for a more fun and personalized way to try to conceive:

  • Fertility tracking made easy – digital results automatically sync to user’s smartphone via Bluetooth 5 Technology;

  • Ability to set personalized reminders of when to test – perfect for women’s busy lifestyles;

  • The capability to share daily results with their partner; and

  • Allows users to compare multiple cycles and share this information, if they wish, with a healthcare professional.

“Clearblue continues to be at the forefront of innovation with more than 30 years of ‘firsts’ in the pregnancy and ovulation testing category,” said Ryan Daly, commercial director of the Americas, Swiss Precision Diagnostics. “With increasing consumer expectations for easily accessible information at their fingertips, the Clearblue Connected Ovulation Test System still provides clear, accurate digital results, but now gives women the opportunity to store and track their personal fertility data on their phone, with convenient reminders of when to test to help make the process less stressful.”

The Clearblue Connected Ovulation Test System is now available at major retailers across the U.S. such as Walmart, Target, Amazon and Meijer.


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