PowerBar launches exercise and nutrition guide for recreational athletes

9/19/2007

GLENDALE, Calif. PowerBar recently launched its PowerBar Performance System, a three-step guide designed to help recreational athletes navigate through sports nutrition guidelines and product choices for key phases of exercise, and to provide experienced athletes with the essential tools to optimize their personal sports nutrition program, the company announced Tuesday.

Through the new system, PowerBar’s performance nutrition product offering is categorized into three steps—energize, refuel and rebuild. Numerical system designators and nutritional ingredient lab notes are featured on packaging to communicate the products’ key benefits and recommended usage, and to help educate the user about sports nutrition needs for each phase of exercise.

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