SARMs smarts
Selective Androgen Receptor Modulators, or SARMs, are a class of ingredients that can pose a threat to consumer safety, particularly in the bodybuilding and fitness communities. The Council for Responsible Nutrition, recognizing the safety threat, in February launched a consumer education initiative designed to raise awareness of the segment, whose role as an adulterated supplement segment gives mainstream operators a bad name.
“Bad actors tarnishing the reputation of responsible industry must never be tolerated. CRN and its member companies fully support the FDA’s efforts to crack down on companies unlawfully manufacturing products containing SARMs,” Steve Mister, president and CEO of CRN, said. “We hope that fitness organizations, sports clubs, personal trainers and coaches across the country will join CRN and its members in taking a stand against SARMs.”
Through its consumer education initiative, CRN said it wants to amplify recent warnings from the Food and Drug Administration and support U.S. Anti-Doping Agency efforts to alert athletes to the dangers of SARMs, which include increasing the risk of heart attack, stroke and liver damage. To inform the bodybuilding and fitness communities, CRN created a #SARMsCanHarm toolkit for fitness organizations that includes customizable flyers, newsletter material and social media content.
“We are grateful for the organizations helping us deliver responsible industry’s firm message: SARMs are dangerous, illegal and have no place in dietary supplements or in any sports nutrition regimen,” Mister said.
SARMs are prohibited under the S1 Anabolic Agent category of the World Anti-Doping Agency Prohibited List. They often are listed “ostarine” or “andarine” ingredients in adulterated products falsely labeled as dietary supplements.
“Bad actors tarnishing the reputation of responsible industry must never be tolerated. CRN and its member companies fully support the FDA’s efforts to crack down on companies unlawfully manufacturing products containing SARMs,” Steve Mister, president and CEO of CRN, said. “We hope that fitness organizations, sports clubs, personal trainers and coaches across the country will join CRN and its members in taking a stand against SARMs.”
Through its consumer education initiative, CRN said it wants to amplify recent warnings from the Food and Drug Administration and support U.S. Anti-Doping Agency efforts to alert athletes to the dangers of SARMs, which include increasing the risk of heart attack, stroke and liver damage. To inform the bodybuilding and fitness communities, CRN created a #SARMsCanHarm toolkit for fitness organizations that includes customizable flyers, newsletter material and social media content.
“We are grateful for the organizations helping us deliver responsible industry’s firm message: SARMs are dangerous, illegal and have no place in dietary supplements or in any sports nutrition regimen,” Mister said.
SARMs are prohibited under the S1 Anabolic Agent category of the World Anti-Doping Agency Prohibited List. They often are listed “ostarine” or “andarine” ingredients in adulterated products falsely labeled as dietary supplements.