Ouai targets dandruff with latest shampoo
Ouai, the hair care brand founded by Jen Atkin, is debuting a brand new product containing an FDA-approved ingredient — 2% salicylic acid.
The Anti-Dandruff Shampoo, which works to help reduce flaking, itching and irritation associated with dandruff, looks to leave hair feeling soft and clean, the brand said.
[Read more: Clean formulas, clean hair: Hair care brands emphasize ingredients]
Containing such ingredients as previously mentioned salicylic acid and propanediol caprylate, the shampoo looks to help relieve dandruff symptoms and minimize dandruff-causing bacteria by creating a diversion to break down the bacteria while also soothing the scalp.
“Our goal with Anti-Dandruff Shampoo is to break the stigma of dandruff,” said founder Jen Atkin. “One in five people has dandruff, yet it’s still very taboo to talk about it. We are here to take the shame, embarrassment and discomfort out of having dandruff. From our formulation and clinicals, packaging, campaign, and especially fragrance, we are here to help you stop being flakey.”
Featuring gentle surfactants and conditioning agents to help keep hair clean, the Anti-Dandruff Shampoo comes in a Cape Town scent that adds a calming aroma, the company said.
[Read more: Ouai launches product duo to support thicker, fuller hair]
Free of SLS, SLES, parabens, phthalates and animal testing, the shampoo is safe for color-treated hair, chemically-treated hair, keratin treatments and Brazilian blowouts. In addition, the bottle is made from PCR and is 100% recyclable.
Ouai’s Anti-Dandruff Shampoo will be available for purchase on Dec. 13 for a suggested retail price of $36 online and at select retailers.