Peacock, Instacart kick off custom cart experience leveraging Bravo’s ‘The Valley’
Building off their 2023 partnership launch, Peacock and Instacart are joining forces to leverage Bravo's new series “The Valley,” with a curated cart experience for customers which kicks off May 23.
“The Valley” cast is trading bottle service for baby bottles. They were once nightclub regulars and are now partying in backyards, and their grocery needs have shifted from vodka and ibuprofen to something a little more well-rounded—burgers and hotdogs, kids snacks, mixers and ibuprofen (still, lots of ibuprofen).
[Read more: Instacart debuts the Instacart Developer Platform[
“The Valley Block Party Cart” is a shoppable experience that allows fans to engage and connect with the new series and feel like you are part of the fun. “The Valley Block Party Cart” will have a variety of different treats that customers can choose from including but not limited to:
- Chicken wings, chicken tenders, fish sticks (+meatless options)
- Hot dogs, hamburgers, buns, cheese slices
- Hummus, guacamole, veggie trays
- Pretzels, chips, crackers
- Apple sauce, baby snacks
- Ice cream cones, dairy free ice cream
- Ibuprofen, Emergen-c, foam ear plugs
- Sodas, juices, probiotic sodas
- Plastic cups
[Read more: Hy-Vee expands partnership with Instacart]
In November 2023, Instacart+ added Peacock as its first streaming partner. In addition to free delivery on orders over $35, reduced service fees and 1-hour delivery for free, Instacart+ subscribers can access Peacock's lineup of movies, TV, live sports and more at no extra cost.
Earlier this month, NBCUniversal and Instacart announced a new retail media partnership to provide more opportunities for CPG advertisers to better reach strategic audiences on streaming. With this new first-party data collaboration, advertisers will be able to reach in-market consumers through NBCUniversal’s iconic streaming content and measure the impact of their campaigns by leveraging ad exposure and purchase data.