Pepsi debuts improved Pepsi Zero Sugar

Pepsi is unveiling a new and improved Pepsi Zero Sugar that proves zero never tasted so good.

Currently rolling out across the country, Pepsi boasted that the upgraded recipe uses a new sweetener system to land a more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal, the company said.

In a comprehensive assessment study, consumers preferred the new Pepsi Zero Sugar across virtually every evaluation category, considering it more: refreshing, tasty, having a real cola taste, smoothness, the ability to pair with food and more, Pepsi said.

[Read more: Pepsi drops nitrogen-infused cola]

Additionally, the brand is preparing a suite of consumer-facing marketing activations as the brand seeks to prioritize the zero-sugar category across in-store and media marketing channels.

Some of the campaign activations around the new and improved Pepsi Zero Sugar include:

• National television commercial: Airing throughout the NFL Playoffs the brand is releasing new commercials, available in English and Spanish, celebrating the new and improved taste; 
• Super Bowl LVII: Confirmation of a new Super Bowl campaign for Pepsi Zero Sugar, the Pepsi brand’s first in three years;
• Pepsi Zero Sugar giveaway: Giving out up to 10 million free Pepsi Zero Sugar, proving to consumers through taste and trial; and
• Retail partner promotions: Pepsi Zero Sugar will be prominent with key partners for retail promotions rolling out across the country throughout the year.