Perricone MD is helping consumers prep their skin for a silky and smooth makeup application with the latest addition to its No Makeup Skincare line.
The No Makeup Instant Blur Priming Moisturizer aims to visibly blur, smooth and prep the skin by minimizing the look of pores, redness, lines and wrinkles for a healthier-looking complexion.
[Read more: RoC Skincare rolls out Barrier Renew line to target skin barrier health]
“The No Makeup Collection is held to the same standards as skincare. Each product in this collection is rooted in a skincare first, color second mindset,” said Jennifer Trovel, chief marketing officer. “The launch of the No Makeup Instant Blur Priming Moisturizer was our way to tactically extend our very successful Instant Blur into a new format and texture that not only delivers on what customers expect from a primer but also includes the added benefit of hydration. As a personal user of this product, the instant, visible results are incredible.”
Made with a blend of ingredients that include Alpha-Lipoic Acid, or ALA, to help reduce the appearance of lines, wrinkles and enlarged pores over time, it also features a natural blurring complex and minerals, as well as glycerin to aid in protecting the moisture barrier, the company said.
“We launched our original ‘No Foundation Foundation’ makeup franchise in 2012, with the philosophy that healthy skin should be seen, not covered,” said Robert Koerner, president. “Eleven years later, with consumers still seeking the minimalist, natural look, we continue to embrace this ‘skin first’ ideal. Our new No Makeup Instant Blur Priming Moisturizer elevates the pre-makeup priming routine, with a multi-tasking formula that creates a perfect canvas while delivering true skincare results.”
[Read more: Revolution Beauty brings skin care collection to Walgreens]
Perricone MD’s No Makeup Instant Blur Priming Moisturizer is available for purchase online and at major retailers for $59.