Perricone MD targets under eye care

Perricone MD is looking to help under-eye skin.

New from the brand is the High Potency Growth Factor Firming & Lifting Eye Serum, which contains its proprietary polyamine growth factor technology that looks to help deliver a dramatic lift around the eyes, resulting in a firmer and more youthful-looking appearance, the company said.

Featuring a gel-serum texture, the product also aims to hydrate the skin, as well as reduce the appearance of dark circles, fine lines and wrinkles.

Other ingredients found in the serum include DMAE to help visibly lift sagging skin over time, as well as plump the skin to support its surface and protect against environmental aggressors; and niacinamide to renew and restore the skin by improving uneven texture and brightening.

“Following the 2019 blockbuster launch success of our Growth Factor Firming & Lifting Serum, we knew there was opportunity to satisfy other consumer needs with the polyamine technology,” Robert Koerner, chief marketing officer of Perricone MD said. “Our new eye serum harnesses the same unique, award-winning power of Dr. Perricone’s latest innovation, together with our signature science, DMAE, and niacinamide, to deliver visibly dramatic lift, dark circle reduction and reduced puffiness for the delicate eye area.”

Currently, Perricone MD’s High Potency Growth Factor Firming & Lifting Eye Serum is available for $72 at such retailers as Ulta Beauty, Macy’s, Bloomingdale’s and Nordstrom.