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04/28/2022

Perricone MD unveils High Potency Hyaluronic Intensive Hydrating Serum

The High Potency Hyaluronic Acid Intensive Hydrating Serum is a fast-absorbing serum that promotes visibly smoother, firmer and plumper skin, the company said.
Gisselle Gaitan
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perricone md High Potency Hyaluronic Intensive Hydrating Serum

Perricone MD is adding a new product to its High Potency collection.

The latest addition — High Potency Hyaluronic Acid Intensive Hydrating Serum — is a fast-absorbing and deeply nourishing serum that replenishes skin with essential moisture to promote visibly smoother, firmer and plumper skin, the company said.

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Formulated with a blend of Hyaluronic 4 + 2 Complex, which features four forms and two natural building blocks of hyaluronic acid, the serum aims to provide users with instant and long-lasting hydration that results in a smoother and plumper-looking appearance, as well as a visible reduction in fine lines and wrinkles.

In addition, the serum also contains a mix of molecular weights that allow the complex to penetrate different layers of the skin while also supporting the skin’s natural ability to retain moisture. Additional ingredients include the brand’s signature sciences, including DMAE, a niacinamide that works to visibly firm skin, diminish dullness and strengthen skin’s moisture barrier for a youthful-looking appearance, the company said.

[Read More: Perricone MD expands acne relief collection]

“Since hyaluronic acid is a proven, go-to ingredient in skincare, we wanted to take a different approach when formulating our Hyaluronic Intensive Hydrating Serum,” chief marketing officer, Robert Koerner said. “By introducing an exclusive complex with four forms and two natural building blocks of hyaluronic acid, we’re able to promote plumper skin from the outside-in and inside-out for maximum results.”

Currently, PerriconeMD’s High Potency Hyaluronic Acid Intensive Hydrating Serum retails for $129 and can be found online at PerriconeMD.com, Ulta.com and Nordstrom.com among other retailers.

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