Perrier is adding a caffeinated twist to its carbonated beverages.
New from the Arlington, Va.-based company is Energized, the brand’s first-ever line of energy beverages.
Featuring mineral water from France, as well as caffeine from green coffee and yerba mate extracts, the line is available in three flavors — pomegranate, grapefruit and tangerine.
Containing the same amount of caffeine as an 8-fl.-oz. cup of coffee, the beverages are certified organic, low in calories and free of artificial sweeteners, the company said.
“As we continue to innovate within our premium waters portfolio, bringing unique product offerings and experiences to fans is a top priority,” Thomas Conquet, marketing director at Nestle Premium Waters at Nestle USA, said. “For Perrier, a brand known for its uplifting refreshment, the move to the functional beverage space felt like a natural extension, and we are excited to introduce a new low-calorie option powered by plant-based caffeine that differentiates us from competitors.”
Consumers can find Perrier Energize at such retailers as Target, CVS Pharmacy, 7-Eleven and on Amazon.com in a 10-can fridge pack that retails for $6.49.