Perrier unveils Artxtra limited-edition packaging
Perrier Carbonated Natural Mineral Water is unveiling a new look that will only be available for a limited time.
The Stamford, Conn.-based company released its Artxtra artist packaging, which contains the bold and colorful work of Los Angeles-based artist duo Dabsmyla.
"For over 150 years, Perrier has defined its iconic brand through creative collaborations with some of the world's most dynamic and influential artists and designers, including Andy Warhol and Salvador Dali," Danit Eisdorfer, the group manager at Perrier, said. "This year's Perrier Artxtra program builds upon this legacy through our extraordinary partnership with the artist duo Dabsmyla."
Originally from Melbourne, Australia, Dabsmyla is a wife and husband artist team known for immersive environments that enhance a sense of intrigue and grandeur in paintings, mixed media and sculpture, the company said.
"One of the most exciting things about art is that it can be enjoyed in unexpected places, which inspired the unique design of our limited-edition Perrier packaging," Dabsmyla said. "We wanted to create something for Perrier that when people see it, they wanted to pick it up; they wanted to look at it; they wanted to turn it around — they wanted to have it!"
Shoppers can find Perrier’s limited edition product designed by Dabsmyla nationwide at major retailers beginning in January 2020.