Persil ProClean laundry detergent teams up with viral chef sensations Alix Traeger, Will Coleman
While the kitchen is the heart of the home, it’s a messy one. That finding comes from a survey, conducted by Persil ProClean laundry detergent, which also found that the majority (54%) of adults use social media for recipe inspiration.
Hence, the brand is teaming up with viral sensations Alix Traeger and Will Coleman to share tips on how to cook and clean stains with confidence knowing Persil ProClean laundry detergent has their backs.
Traeger, a prominent food and lifestyle personality, host and recipe developer with over two million followers on social media, and Coleman, a celebrity chef, TV personality, food writer and food stylist, have a charismatic approach to cooking and aren’t afraid to get messy, the company said.
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“There's nothing I love more than being bold and creative in the kitchen,” Traeger said. “Cooking is such a fun avenue for self-expression, and it's the most fun when you're not afraid to take risks and make mistakes—sometimes (oftentimes), that can come with spills on my clothes! My audience knows I am the queen of spills, so I was thrilled when Persil said they wanted to collaborate.”
Coleman agreed, “You don’t have to be the most skilled chef to have kitchen confidence. The best results come when you step out of your comfort zone and have fun with it. Making a mess (or three) is encouraged when you have a stain-fighing laundry detergent like Persil ProClean to lend you a hand.”
Persil ProClean brand and the duo are encouraging Americans to not hold back when it comes to preparing meals at home. Consumers can follow along on Instagram and TikTok at @MajorTraegar and @ChefWillColeman for kitchen confidence tips from the two cooking pros.
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“We set out to discover the main causes of kitchen messes and stains to proactively embrace them, not avoid them,” said Matt Bernick, senior brand manager at Persil ProClean. “Cooking is messy, but it doesn’t need to be stressful. We know our customers frequently cook at home, and we want to do our part to make the inevitable drip on the shirt or plop on the lap less stressful. Persil ProClean laundry detergent helps to lift and remove tough stains and smells with advanced technology that cleans right the first wash. Our users can be confident that through whatever blunder at the stove or spill around the table, we have their back.”
Consumers can see firsthand how things get messy quickly in Persil ProClean laundry detergent‘s new commercial called Operation Dinner Party, which features the iconic brand character, The Professional. Making a triumphant return to help thwart a stain culprit during a soiree, The Professional saves the day when the stain operative is revealed to be a toddler with juice. With the help of Persil ProClean laundry detergent and its deep clean technology, the stain is effectively removed from a guest’s white blouse.