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Downy Rinse & Refresh targets tough odors

Downy Rinse & Refresh is a deep-cleansing fabric rinse designed to help remove odor-causing residues.
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The Downy Rinse & Refresh collection is a new deep-cleansing fabric rinse designed to help remove odor-causing residues.

“Downy Rinse & Refresh is the latest innovation to tackle malodor in your clothes that keeps resurfacing or can’t be washed away with detergent alone,” said Sammy Wang, Downy senior scientist. “This deep cleansing fabric rinse helps remove the source of odor-causing residues and hard water metal buildup that get trapped in fibers with a breakthrough, clear formula for softer, fresher and brighter fabrics.”

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Designed to be poured directly into the fabric softener drawer or agitator cup, or added directly into the rinse cycle, it is safe to use on all fabrics and is free of dyes and heavy perfumes, the company said.

“We heard from families across the country about the need for a product that truly tackled set-in odors from their fabrics that detergents alone could not get out, so our laundry scientists developed a breakthrough solution that could easily be added to any laundry routine,” said Jenny Maxwell, P&G fabric enhancers senior brand director. “Downy Rinse & Refresh is unlike anything you have seen on the market or in the fabric softener aisle, finally removing stubborn odors and residues. And since Downy Rinse & Refresh works on all fabrics, we know consumers will be delighted to use it in every load of laundry.”

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Available in cool cotton and fresh lavender scents, Downy Rinse & Refresh is available at retailers nationwide in a 25.5-oz. size that retails for $6.99 and a 48-oz. size that retails for $12.99

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