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Ensure Enlive helps rebuild lost muscle


COLUMBUS, Ohio — Adult nutrition market leader Abbott earlier this year launched its latest adult nutrition protein booster called Ensure Enlive that’s formulated to rebuild lost muscle and regain strength and energy for those boomers with chronic illness or recovering from surgery.

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Even short hospitalizations can cause loss of muscle and strength — up to 2 lbs. of lean body mass (mostly made up of muscle) after just three days in the hospital, Abbott noted. And muscle loss that begins naturally around age 40 can accelerate with illness and injury, making recovery more difficult or longer.

“Nutrition is the foundation of good health and has been proven to improve health outcomes. With the introduction of Ensure Enlive, we’re entering a new era of science-based nutrition that helps people recover, rebuild muscle and have the strength and energy to do the things they love,” stated Roger Bird, Abbott SVP at U.S. Nutrition.

Ensure Enlive is a balanced nutrition drink in the United States with 20 g of protein and the unique ingredient HMB (ß-hydroxy ß-methylbutyrate), which works with protein to help protect and preserve muscles.

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