New iHealth supplement offers immune boost

MOUNTAIN VIEW, Calif. — With probiotic supplements consistently registering double-digit sales increases in recent months, suppliers are expanding their lines of these immune-boosting formulas. Among the most recent new products is iHealth’s Culturelle Advanced Immune Defense.

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With IRI data showing the original Culturelle formula continuing to be one of the fastest-growing products in the vitamins, minerals and supplements category, iHealth has launched what it says is the first supplement using a triple-action, immune-boosting formula strengthened by probiotics.



Culturelle Advanced Immune Defense is formulated with clinically proven ingredients for immune protection, including the patented substance EpiCor, a unique dietary ingredient made with the bacteria Saccharomyces cerevisiae and a mixture of vitamins, minerals, amino acids and antioxidants; the probiotic Lactobacillus GG; vitamin C; and zinc.



“As the No. 1 probiotic brand, our goal is to provide Culturelle users the most effective supplement to give their immune system extra protection,” brand manager Sara Urbanek said.