Physicians Formula, EarthDay.Org partner on global environmental protection

Physicians Formula has a brand new collaboration up its sleeve.

The beauty brand is embarking on a partnership with EarthDay.Org to support the ongoing efforts of combating climate change and supporting global environmental protection.

To kick off this initiative, Physicians Formula will support EarthDay.Org’s The Canopy Project’s efforts to reforesting areas in dire need of rehabilitation in communities most at risk from climate change and environmental degradation through the month of April, the company said.

“Physicians Formula exists as a brand because of the passions of its people, and as a team, there is nothing we’re more passionate about than the environment,” Alice Chen, vice president of marketing at Physicians Formula, said. “And when you think of ‘saving the environment’ it is almost synonymous with Earth Day. As schmaltzy as it may sound, we genuinely want to be larger than just a ‘beauty brand.’ We strive to deliver what we can to better our collective health, our communities, our planet and ourselves. We could not be prouder to support the crucial work from EarthDay.Org, and the team there could not be better people to work with. They really are an organization of truly compassionate people who are good, do good and support good across the globe — and Physicians Formula is committed to helping spread their mission.”

In order to accelerate the efforts, the beauty brand will plant a tree for every single one of its Butter Bronzers sold through the month of April.

“EarthDay.Org recognizes that planting billions of trees across the world is one of the biggest and cheapest ways of taking CO2 out of the atmosphere to tackle the climate crisis,” Kathryn Stoddard, vice president of marketing and development at EarthDay.Org, said. “We’re grateful to Physicians Formula for supporting our work to improve our shared environment by planting trees across the globe, and for using recycled packaging and plastics, and eliminating harsh chemical ingredients from their products.”

Throughout 2021, Physicians Formula will support EarthDay.Org via limited-edition collections that aim to drive awareness, as well as through the collection of proceeds for the cause, the company said.