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Physicians Formula taps Foinika Kay as Rosé Franchise ambassador

Physicians Formula has a new collaboration under its belt.

The beauty brand has partnered with beauty influencer Foinika Kay of ExteriorGlam, and tapped her to be its first-ever Rosé Franchise ambassador.

In addition, the two have created a limited-edition Rosé All Day X ExteriorGlam Collection Palette, which was inspired by Foinika’s everyday glam, the company said.

“I'm in love with the shades I selected for this palette, and how pigmented each product is,” Foinika Kay said. “They work so well on a variety of skin tones. For a pop of color, I use 'Rich' on the center of my lid and for a more dramatic look, I apply on the lower lash line. When I want a rosy glow, I apply the Rosé All Day Blush to the apples of my cheeks. I also like to add a touch of the highlighter to cheeks & inner corners of my eyes to brighten up my overall look. The possibilities are truly endless with this palette!”

The palette features a highlighter, blush, lip color and eyeshadow ideal for healthy, radiant and rosé inspired looks, as well as an exclusive Rosé All Day Eau de Parfum with a rose scent, notes of tea leaf, damask rose and amber.

“Foinika's versatility is ideal for Physicians Formula, specifically for our Rosé Franchise. Our Rosé line offers a broad range of healthy skincare and skin-loving color formulations that can create anywhere from soft, natural to bold, edgy looks. Foinika's approach to beauty aligns perfectly: she has the unique ability to go from sophisticated to glamorous to sexy,” Alice Chen, VP of marketing at Physicians Formula said. “We are thrilled to have Foinika as the face of our ever-growing Rosé franchise. Since its introduction in 2018, our Rosé products continue to gain momentum and are quickly becoming fan favorites. While we have previously partnered with ambassadors on our top Butter franchise, this will be the first foray into expanding upon another hero entity. Together with Foinika, we believe we will inspire even more fans to select beauty products that can give them the 'exterior glam' they're looking for without having to sacrifice their health.”

As part of its existing line of luxe skin care products, Physicians Formula also will expand its Rosé franchise by adding 17 new color products in long-wearing lip colors, volume mascara, complexion-perfecting powders and multi-finish eyeshadow palettes.

Each product will feature the brand’s signature Rosé Complex, which is enriched with rose extract to help soothe and calm, as well as goji berry and Kakadu plum for vitamin C, the company said.

The Rosé All Day X ExteriorGlam Collection Palette retails for $19.99 and can be found at digital and physical Ulta Beauty shelves and, while the Rosé Collection will be available at mass market retailers nationwide beginning February. 


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